Licence

Everything here is free, forever. This is the licence it comes with.

The short version

Free forever. Use it, change it, use it in paid work. Don't resell it as yours.

The licence

Free to use, forever. You can use this, copy it, share it, change it and use it in paid work for your own business or your clients. You can't sell it, or a lightly changed version of it, as a product, and you can't present it as your own work. If you share it, keep this licence and the line "From HAM" with it. It comes as it is. It's a strategist's tool, not financial, legal or tax advice. Copyright 2026 Ham Agency Ltd.

Other people's work

Third-party material keeps its own licence. Where a release uses someone else's framework, it credits them by name.

Why not Creative Commons

CC BY allows resale. CC BY-NC bans paid use. We want the opposite of both: use it in your paid work, but don't sell it as a product.

Who publishes it

Free tools, from HAM. Ham Agency Ltd, company 11265213, registered office 510 The Chocolate Factory, 5 Clarendon Road, London N22 6XJ. Questions about the licence: theteam@ham.agency.