Networking. It’s a bit like marmite – you either love it or hate it. But regardless of where you stand, it’s an undeniable powerhouse when it comes to building connections, learning from others, and seizing new opportunities. Over the years, I’ve refined a few techniques that I keep in my back pocket to make networking feel less like an obligation and more like a genuine, enjoyable interaction. Here are some of my tried-and-tested tips, whether you’re mingling at a conference or navigating the digital labyrinth of LinkedIn.

1. Be Authentically Curious
   This is my golden rule. People can tell if you’re just ticking a box or actually interested in them. Ask questions that show you’ve done your homework. Instead of the tired old “What do you do?” try, “I saw you recently spoke at [XYZ event], what did you take away from it?” Being genuinely curious about people’s experiences and ideas opens up conversations that go beyond the superficial.
2. The Art of the Follow-Up
   You’ve exchanged business cards, maybe even had a great chat, but what next? A short, personalised follow-up message can be the difference between a forgotten conversation and a long-lasting connection. My trick? I always jot down a memorable detail from our chat on their card or in my notes – whether it’s a mutual love for a particular podcast or an upcoming project they’re excited about. Then, I reference this in my follow-up message. It shows you were listening and care enough to reach out thoughtfully.
3. Use Social Proof
   Online networking doesn’t have to feel impersonal. Leverage your existing connections to build new ones. When sending a LinkedIn request, always include a personalised message that references mutual contacts or interests. For example, “I see you worked with [Name] at [Company], I’d love to hear more about your experience there.” This warms up a cold approach and increases the likelihood of a meaningful exchange.
4. Diversify Your Events
   Don’t just go to events where everyone thinks like you. The best ideas often come from unexpected places. I’ve had some of my most productive networking experiences at events that had nothing to do with my primary industry focus – because they’re where I met the innovators, the disruptors, and the people who think differently. Go to that tech conference even if you’re in fashion, or that sustainability seminar even if you’re in marketing. You’ll be surprised at the connections you make.
5. Quality Over Quantity
   Contrary to popular belief, networking isn’t a numbers game. It’s much better to have a handful of meaningful conversations than to hand out 50 business cards and remember none of them. Focus on fostering deep, genuine connections with a few people rather than casting your net too wide. These relationships are often the ones that yield the most value, both professionally and personally.
6. Leverage Online Platforms Smartly
   LinkedIn is the obvious one, but don’t underestimate the power of platforms like Twitter or even Instagram, depending on your industry. Engage in conversations, share your thoughts on trending topics, and don’t be afraid to reach out to people who inspire you. I’ve met fantastic collaborators just by sliding into their DMs (with a purpose, of course!).
7. The Power of ‘Thank You’
   It sounds simple, but I can’t stress enough how far a little gratitude can go. Whether it’s a quick email thanking someone for their time or a handwritten note after an introduction, expressing genuine appreciation makes you memorable. And people like to help those who show appreciation.
8. Be a Connector
   Become the person who brings others together. Introduce people who might benefit from knowing each other, even if it doesn’t directly benefit you. Networking isn’t just about what you can get; it’s also about what you can give. When you help others build their networks, they’re likely to think of you the next time they come across an opportunity that could benefit you.
9. Embrace the Awkwardness
   Let’s face it, networking can feel like a slightly awkward school dance at times, but embracing that awkwardness is key. Instead of trying to avoid it, lean into it with a bit of humour. Everyone is in the same boat, so break the ice with a self-deprecating joke or an honest admission. You’d be surprised how much people warm up to honesty.
10. Follow Through, Not Just Up
    Finally, the magic isn’t just in the follow-up; it’s in the follow-through. If you promised to share an article or make an introduction, do it promptly. Consistency and reliability build trust and make you someone people want to keep in their network.

Networking is more of an art than a science, but with these tips, you’ll be well on your way to building meaningful connections that matter. Remember, it’s less about who you know and more about who you connect with.

Now, go on, get out there, and make some magic happen!